I bet you're not a fan of Zillow. Most agents aren't. For good reason. But the real task is convincing owners that Zillow isn't reliable. It causes problems all the time for agent's listings and can affect the owner. If an owner mentions anything he saw or learned on Zillow, you need to show them
You are a sales person. So let it show in fun ways. Putting together a creative or funny video with you or your firm is an outside the box way to gain attention.
This week I spoke with Jamie, who's been a realtor for less than 10 months. She had a couple of listings but then joined Smart Agents and doubled her business. In the interview we go over: She joined Smart Agents and used our tools to prospect FSBOs. She sent out 16 books and got 4 listings
You know how important it is to close sellers and buyers on working with you. If you can't close the customer, then you won't have the customer. Here are twelve tips that will help you become a killer closer and grow your business. 1. Understand Basic Psychology To be a great real estate agent, you
The real estate market heats up in the summer. In 2016, the National Association of Realtors reported that a whopping 40 percent of home sales took place in the summer months. These need to be your biggest months of the year. Through the start of this summer, it seems like the trend will continue. Schools out
This week I spoke with Jerry, who's been a member with us for over 5 years. He and his team have been using our system and have won hundreds of buyer and seller clients over. We went over: How direct mail and open houses opened the door to his listings. How he and his team
What does an expired owner see, think and hear when his listing expireds? Of course, they are bombarded by agents. But if you put yourself in their shoes, prospecting expireds becomes so much different. I'm not an agent. I'm a writer. Ben gives me the ideas and helps plan the content of these blogs out. Sometimes he
This is one of the least competitive niches. Many times, the hardest part is getting good vacant home leads. Once you get good leads, chances are you will be the only agent pursuing the owner. Vacant homes are often still utilized as rental or lease income. A vacant designation just means this is not the
This week's interview is with Myra, who's been a Smart Agent's member for a couple of months. She just started implementing the program and won a FSBO listing early on. In this interview we go over: How she turned a cold lead into a warm lead. How she followed up with that lead. Why she
