Our interview this week is with Ray. He has two listings with our system, despite only getting 10 books to start. In the interview we go over: Ray left his books on his counter during an open house. A neighbor picked up a book - wasn’t interested in that home. That owner and another ended
Are rude sellers driving you crazy? Every agent has dealt with owners like this from time to time. Getting calls at 10 P.M. demanding attention right then and there. How do you deal with it if a seller angrily confronts you? They may be complaining about high fees or even the status of their sale.
Giving a gift to a client after a transaction is a common thing for agents to do. And for a good reason. Real estate closing gifts show your appreciation for the client and help build your relationship for later. The more lasting power the gift has, the more likely a referral can come from that
This week Ben spoke with Karen, a member who beat out a local celebrity realtor for a listing. She used her books to have the same celebrity credibility as the realtor she competed against. The interview goes over: The competing agent had a realtor radio show and was super well known. The books made her
Guerilla marketing is a match made in heaven for agents looking to gain exposure in their community. It can pave the way to opening up leads and clients. People notice things that stand out from the usual ad. There are countless opportunities to do this type of marketing locally. This type of marketing is perfect
1. Have a plan and stick to it. Agents who go through each week with a prospecting plan don't let their business run them. If you schedule two hours of calling or drop-offs, don't go over that time. Because when it messes up your day, you'll start to not look forward to prospecting when the time
For this week's case study, Ben interviewed David, a veteran realtor who's had a lot of success throughout his career. In the interview they went over: He uses the books so well, they work each presentation he does. How he approaches FSBOs. The books are simple, easy to use, and they work. This is a
A common objection an owner has is, "We want to sell, just not in the immediate future. You can touch back with us in six months or so." If they say that, it should be your goal to get that listing before that. It's more than possible. If an owner gives you the go ahead to
First impressions are everything. We all know this though. For agents, they're even more important and tougher. Most agents sound the same to an owner. Or they're easy to see through and turn off the owner. Think of used-car salesmen. Most of them just hammer away about having the lowest prices. One of them broke
This week Ben spoke with one of our members, Wilton. It's the second interview he's had with us and he used the books to dramatically impact his entire career. In the interview they went over: How he dad multiple listings with the books. Used them to help owners - this made him stand out and