Smart Agents

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So far Smart Agents has created 145 blog entries.

5 Listings in 4 Days

This week I spoke with Tim for the third time. Last time we checked in on him, he was consistently getting listings with his books. The week before I talked to him was crazy for him. He signed five listings in a span of four days. He's also won over 25 listings in 2017 with the books.

August 28th, 2017|Categories: Agents, Members, Prospecting|Tags: , , , |

Real Estate Tasks You Can Get Done for Five Bucks

Real estate is a hectic career. There are a lot of small tasks that you can get done by someone else. It will save you time and money by letting you focus on the bigger things. The website fiverr.com can be a great resource for a lot of the smaller tasks. There are marketing tasks, website

August 24th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Should a Realtor Have a Beard?

Yes, your appearance can make or break a sale. But does it actually matter? I guess we’ll leave that question to the most important judge of a realtor, the customer. Can a beard affect a home seller's decision to hire you? What about warm weather agents wearing more casual and weather appropriate attire? Is a having

August 23rd, 2017|Categories: Client Relations|Tags: , , |

Member Uses “Nextdoor” to win listings.

This week Ben spoke to Sherry about her experience and successes as a Smart Agents member. She is using the social media website "Nextdoor" to advertise her books. She won listings from leads off of there. The website is a place where you can register through your address. It lets neighbors connect with each other and

August 21st, 2017|Categories: Members, Prospecting|Tags: , , |

Dealing With A FSBO Who Asks To Cut Your Commission

One of the biggest reasons owners sell FSBO is to avoid paying an agent's commission fee. If you're prospecting one, chances are this is an objection you'll deal with. Just telling them you won't cut the commission won't do anything. You have to properly illustrate to them why that would be a mistake for all parties.

August 17th, 2017|Categories: FSBO|Tags: , , , |

A Realtor’s Brand Should Bring In Business

For someone in real estate, you are the product you sell. The most important branding agents can do is to make a lasting impression. Your goal is to be remembered. Agents with consistent branding have owners come to them. Jan Shields is a veteran realtor here in our market, Jacksonville, Florida. This is her company website

August 16th, 2017|Categories: Agents|Tags: , , , |

Case Study: Realtor Helps FSBO With No Strings; Gets Listing

This week Ben spoke to one of our members, Jim. He's a newer member and has two FSBO listings and one buyer client. In the interview they go over: How Jim has two FSBO listings. He just drops his book off and offers to help. Jim then does a CMA of the home for when

August 14th, 2017|Categories: Members, Prospecting|Tags: , , , |

What Owners Look For In a Realtor

If you know what owners look for in a realtor, you can tailor your efforts to highlight those qualities. Most of these qualities are things that are discussed on this website a lot. This is why so many people choose family or friends (or get referrals from them). If you demonstrate these ideal qualities and

August 9th, 2017|Categories: Client Relations, Prospecting|Tags: , , |

Pick-Up Basketball Game Turns into Listing For Realtor

This week we spoke to a new member who just started to give his books out. Fred, a veteran realtor, has replaced giving his business cards out with books. It's paid off for him with two clients. Here is what is talked about in this interview: How and why he just started giving out his

August 8th, 2017|Categories: Members, Prospecting|Tags: , , , |

The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say and promise to an owner. If they aren't up to standard (or if they are absent altogether) owners will be susceptible

August 4th, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!