Charles White

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So far Charles White has created 155 blog entries.

Agent Offers to Help FSBO – Results in Listings

This week's interview is with Matt S. When he prospects FSBOs, he doesn't ask for the listing. This is where he makes the difference. Offering help and offering FSBOs materials that help them, stands out compared to agents asking for the listing over and over again. In the interview we talk about: Matt met the

2017-12-09T11:30:10+00:00 October 26th, 2017|Categories: FSBO, Members|Tags: , , , , |

Which of These Expired Marketing Strategies Work For You

Expireds are a huge niche. The leads aren't hard to get. But what's the best way to prospect them? Every agent is different. Go through each option to find the best way for you. You can cold call. We don’t recommend it. But, it’s an option. You can leave voicemails. You can send them a

2017-12-09T11:30:10+00:00 October 25th, 2017|Categories: Expireds|Tags: , , , |

Halloween Real Estate Marketing Ideas

Fall and winter are underrated times for sellers to put their homes on the market. Halloween is an excellent opportunity to appeal to these sellers - since they could be literally walking up to your door. There are a lot of times during this Halloween weekend to pass out any material to parents or even brand yourself to

2017-12-09T11:30:10+00:00 October 24th, 2017|Categories: Agents|Tags: , , , , |

Brand New Agent Gets 25% Conversion Rate with FSBOs

This week I spoke with Matt, a new agent and member. In the interview we went over: How he sent out four books prospecting FSBOs. He got a listing out of the four. He had instant credibility even though he had no real estate background.  Highlights: Full Interview: Transcript: Smart Agents:

2017-12-09T11:30:10+00:00 October 20th, 2017|Categories: FSBO, Members|Tags: , , , |

Outside the Box Referral Sources

When an agent has a system that brings them referrals, that's when their business runs the smoothest. Referrals bring leads that almost are guaranteed to list while being the most enjoyable owners you can work with. The key to a system that brings referrals is business partners. There are a lot of different types of them

2017-12-09T11:30:11+00:00 October 19th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , |

Save a Dying Listing and Overcome Real Estate Obstacles

There are a lot of variables that go into a listing and how fast it sells. There are some last-ditch efforts you should try when your listing has been on the market too long. It's not expired yet, but it is almost lifeless. Sometimes this can be the agent's fault, but so many times we see

2017-12-09T11:30:11+00:00 October 17th, 2017|Categories: Marketing and Advertising|Tags: , , |

Crazy Real Estate Myths To Disprove To Clients

Real estate is an industry where new clients and prospective new clients are uninformed. More so than other industries as well. This can affect your business as an agent, especially how you handle it. There’s a lot of typical stereotypes that the average person may believe about realtors. There's a lot of parts of a

2017-12-09T11:30:11+00:00 October 13th, 2017|Categories: Leads, Prospecting|Tags: , , , , |

A Good Real Estate Bio/About Me Page Is Important

What's the first thing a lead looks at when they visit your website? Your bio or about me page.  It needs to introduce yourself to any viewer while helping you stand out. You're about me page could win or lose you any potential leads or listings. You want it to make a connection with any

2017-12-09T11:30:11+00:00 October 11th, 2017|Categories: Agents, Online Tools|Tags: , , , , , |

Case Study: Member Lists Inherited Homes

This week's interview was with JC, a long-time member who is getting inherited leads to reach out to her. In the interview we went over: She listed 3 inherited homes after her inherited books branded her as the expert in that niche. Two of those leads found her free book offer on her website. The

2017-12-09T11:30:11+00:00 October 9th, 2017|Categories: Inherited Homes, Members|Tags: , , , , , |

Getting Landlords to Stop Renting and Sell

Landlords are another forgotten niche that agents don't heavily pursue. Finding recently rented properties and targeting those owners is a great strategy. The key is showing them enough evidence that selling is easier and better financially then dealing with tenants. It's true in a lot of ways, so it won't be impossible to convince them this.

2017-12-09T11:30:12+00:00 October 3rd, 2017|Categories: Prospecting|Tags: , , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!