When an agent has a system that brings them referrals, that's when their business runs the smoothest. Referrals bring leads that almost are guaranteed to list while being the most enjoyable owners you can work with. The key to a system that brings referrals is business partners. There are a lot of different types of them
There are a lot of variables that go into a listing and how fast it sells. There are some last-ditch efforts you should try when your listing has been on the market too long. It's not expired yet, but it is almost lifeless. Sometimes this can be the agent's fault, but so many times we see
Real estate is an industry where new clients and prospective new clients are uninformed. More so than other industries as well. This can affect your business as an agent, especially how you handle it. There’s a lot of typical stereotypes that the average person may believe about realtors. There's a lot of parts of a
What's the first thing a lead looks at when they visit your website? Your bio or about me page. It needs to introduce yourself to any viewer while helping you stand out. You're about me page could win or lose you any potential leads or listings. You want it to make a connection with any
This week's interview was with JC, a long-time member who is getting inherited leads to reach out to her. In the interview we went over: She listed 3 inherited homes after her inherited books branded her as the expert in that niche. Two of those leads found her free book offer on her website. The
Landlords are another forgotten niche that agents don't heavily pursue. Finding recently rented properties and targeting those owners is a great strategy. The key is showing them enough evidence that selling is easier and better financially then dealing with tenants. It's true in a lot of ways, so it won't be impossible to convince them this.
Our interview this week is with Ray. He has two listings with our system, despite only getting 10 books to start. In the interview we go over: Ray left his books on his counter during an open house. A neighbor picked up a book - wasn’t interested in that home. That owner and another ended
Are rude sellers driving you crazy? Every agent has dealt with owners like this from time to time. Getting calls at 10 P.M. demanding attention right then and there. How do you deal with it if a seller angrily confronts you? They may be complaining about high fees or even the status of their sale.
Giving a gift to a client after a transaction is a common thing for agents to do. And for a good reason. Real estate closing gifts show your appreciation for the client and help build your relationship for later. The more lasting power the gift has, the more likely a referral can come from that
This week Ben spoke with Karen, a member who beat out a local celebrity realtor for a listing. She used her books to have the same celebrity credibility as the realtor she competed against. The interview goes over: The competing agent had a realtor radio show and was super well known. The books made her