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Dealing With A FSBO Who Asks To Cut Your Commission

One of the biggest reasons owners sell FSBO is to avoid paying an agent's commission fee. If you're prospecting one, chances are this is an objection you'll deal with. Just telling them you won't cut the

By | August 17th, 2017|Categories: FSBO|Tags: , , , |0 Comments

A Realtor’s Brand Should Bring In Business

For someone in real estate, you are the product you sell. The most important branding agents can do is to make a lasting impression. Your goal is to be remembered. Agents with consistent branding have owners

By | August 16th, 2017|Categories: Agents|Tags: , , , |0 Comments

Case Study: Realtor Helps FSBO With No Strings; Gets Listing

This week Ben spoke to one of our members, Jim. He's a newer member and has two FSBO listings and one buyer client. In the interview they go over: How Jim has two FSBO listings.

By | August 14th, 2017|Categories: Members, Prospecting|Tags: , , , |0 Comments

What Owners Look For In a Realtor

If you know what owners look for in a realtor, you can tailor your efforts to highlight those qualities. Most of these qualities are things that are discussed on this website a lot. This is

By | August 9th, 2017|Categories: Client Relations, Prospecting|Tags: , , |0 Comments

Pick-Up Basketball Game Turns into Listing For Realtor

This week we spoke to a new member who just started to give his books out. Fred, a veteran realtor, has replaced giving his business cards out with books. It's paid off for him with

By | August 8th, 2017|Categories: Members, Prospecting|Tags: , , , |0 Comments

The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say

The Secret of the #1 Real Estate Team in the Country

There is a real estate team in America that is the number one team according to Real Trends Magazine. They've been one of the top teams for the last five years. This team has a

By | August 2nd, 2017|Categories: Agents, Prospecting|Tags: , , |0 Comments

Owner is Waiting to Expire So He Can List with Smart Agents Member

I interview Gina, who is her husbands assistant. He's been using the My Books program to target expireds. Here is what we go over in the interview: The owner listed with his friend. Was sent

By | August 1st, 2017|Categories: Expireds, Members|Tags: , , , , |0 Comments

Back to School Real Estate Marketing

The start of the school year is one of the best time to target parents. It brings countless opportunities to add these parents to your sphere of influence. Any change in season is a good

By | July 29th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |0 Comments

Why I Never Tell Sellers I’ll Bring Them a Buyer

Should you tell sellers or potential clients you have a buyer? Some agents love to tell sellers that they might bring them a buyer. I call it the “I have a buyer” listing strategy. In fact,

By | July 27th, 2017|Categories: Client Relations, Prospecting|Tags: , |5 Comments

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!