Want to dominate your market? Here’s how to get a ton of listings fast. Any of these strategies can bring you 2-3 listings (or more) a month – consistently.

Implement 2-3 of them, and you can start listing 6-8 homes a month very fast. The fastest way to grow your business is by leveraging your existing business. Why? That’s where you are the strongest.

So, when you leverage your existing business, you’ll get faster results. So, let’s begin.

Need extra help implementing any of these strategies?

Contact our Support Department. If you are a Smart Agents Member, one of our trainers will get back to you with assistance.

Strategies That Will Double Your Existing Business

Case Study: An agent in Florida sent the books out to a seller lead. The seller read it and contacted him to list his house. Many other agents have done the same thing and experienced the same result.

How To Implement This Strategy: Send a copy of your book to any seller lead you have.
Just put a post it note on the book that says something like: “I wanted you to get a copy of my new real estate book. It details all of the strategies I will use to sell your home for top dollar fast.”

Some agents even send their book to House Value Leads they received from a postcard or Facebook Campaign.

Case Study: An agent in Washington was competing with other agents for a listing. The seller was going to list with her competitor – who had their own local Real Estate Radio Show.

So, the competitor was almost a celebrity. Fortunately, the agent gave the seller her book. It boosted her credibility above the “Celebrity” agent. And as a result, she got the listing.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can duplicate this strategy in your business.

Strategy #2 Listing Presentations

Case Study: An agent in Florida gave his book to a past client. They passed it along to their friends who were selling their home. The friends called him and asked him to list their house.

How To Implement This Strategy: Go thru your past clients list. Identify anyone on that list who has referred a customer to you in the last year. Mail them a copy of your book in a Bubble Mailer.

Put a post it note on the book that says, “Thank you for your support thru the years. I wanted to send you a copy of my new real estate book. Feel free to pass this on to anyone that is thinking of selling their home.”

How To Implement This Strategy: Do you already have your Sphere of Influence List? If so, then mail them a copy of your book in a Bubble Mailer.

Put a post it note on the book that says, “Dear _____. I wanted to send you a copy of my new real estate book. Feel free to pass this on to anyone that is thinking of selling their home.”

If you don’t have a Sphere of Influence List, then here is how to put one together. Go thru this guide and identify your Sphere of Influence List. Then send them a copy of your book.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #5 – Offer Books In Your Email Signature

Case Study: I’ve seen many Smart Agents Members get more listings and buyer clients from offering out their books at open houses.

Jerry and his team have won countless buyer leads at open houses. Read the interview here.

Read how Francesca got five listings from open house leads here.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #6 – Use the books to get more business from Open Houses

Case Study: Sheri gave her book to a buyer leads she met at a Chamber Mixer. They contacted her a little while later and asked her to help them with their home search.

How To Implement This Strategy: Just give the book to any buyers you meet. You could also mail a copy to buyer leads you get from the internet. Just put your book inside a bubble wrap envelope and mail it to them.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #8 – Offer your books out to everyone you know on Facebook.

How To Implement This Strategy: Door knock your whole neighborhood. You’re the best agent to get those listings since you live in the neighborhood.

Introduce yourself as a neighbor and offer them your book. Here’s a script you could use as you door knock:

“Hi, this is _____. I’m one of your neighbors. I live on _______ Street. I also work as a Realtor, and I wanted to give you a free copy of my real estate book. Do you know anyone that is thinking about buying or selling a home?”

Be sure to reach out and give them your books as you say “I wanted to give you a free copy of my real estate book.”

Once you have finished, wait for them to answer, and then see how the conversation progresses. It will surprise you how many people are friendly and more than happy to talk to you!

How To Implement This Strategy: We have built an Automated Social Media Marketing System that you can use. Here is a training video that shows you how to set it up.

How To Implement This Strategy: Training coming soon.

Many agents have used these strategies and received a listing in just a few short days.

Case Study: We recently talked to a Smart Agents Member who listed 11 Old Expireds in 6 months – using the books.

How To Implement This Strategy: We have training on our blog. Click the links below for training on each of the steps.

  • Step #1. Pull the Old Expired Leads.
  • Step #2. Send your book to the Old Expired Leads. This blog post has complete instructions on how to send out your books.
  • Step #3. Follow up on your book and see if you can set up a listing appointment. We have scripts for this in this blog post.

Mistakes to avoid: Before you send the book, check and make sure another agent hasn’t listed or sold the house. The Redx Software does a good job at checking that for you.

Case Study: A Smart Agents Member named Raymond listed 5 FSBOs using the books. Here is the blog post with the interview where he talks about how he got those listings.

How To Implement This Strategy: We have training on our blog. Click the links below for training on each of the steps.

  • Step #1. Pull the FSBO Leads. We have instructions on how to do that at the bottom of this blog post.
  • Step #2. Send your book to the FSBOs. This blog post has complete instructions on how to send out your books.
  • Step #3. Follow up on your book using our special FSBO Follow Up Strategies. We have scripts and special training on that blog post.

Mistakes to avoid: We see agents make several mistakes with FSBOs. See below.

Why you should consider this opportunity: Foreclosure auctions are the #1 source of below market deals for real estate investors. Which also means they’re a great motivated seller listing opportunity for you.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #14: Use the books to list Foreclosure Auctions.

Case Study: Ben Curry has listed dozens of these homes over the course of his career. He learned a lot about this niche when he worked for a real estate investor.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #15: Use the books to list Pre-Foreclosures.

Case Study: Lots of agents have had great success listing New Expireds – using the books. Here is a blog post with a success story from a Smart Agents Member named Chris who listed 4 Expireds in 30 days.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #16: Use the books to list New Expireds.

Case Study: A Smart Agents Member named Paul listed an Inherited Home – using the books. He mailed a copy of his book to the Executor of the Estate.

She read thru it, called him up, and asked him to list it. This was despite the fact that her niece was also an agent! (The niece worked at a Property Management Firm on the other side of town.)

How To Implement This Strategy: We have written a blog post that shows How to Find and Win Inherited Home Listings. Check it out.

A lot of agents struggle to find the leads. So, we recorded a screenshot video that shows you how to find the leads. It is in this blog post: How To Find Leads Your Competition Won’t Find.

Case Study: A Smart Agents Member named Cindy got 5 listings in 2.5 months from this strategy. Here is the blog post with the interview where she talks about how she got those listings.
How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #18: Plant your books in Waiting Rooms

Case Study: A Smart Agents Member named Adam contacted 21 assisted living and retirement centers in his area. He asked if they would give his book away to their customers. Out of the 21 he contacted, 4 of those centers agreed to give away his books to their customers.

How To Implement This Strategy: Make a list of all the assisted living and retirement homes in your area. Contact the Office Manager to see if they’ll give away your books. They may also allow you to leave your books in their waiting rooms.

Case Study: Sharon got 2 Listings by giving her books away at an event.

How To Implement This Strategy: Rent a table at any event. It can be a Farmers Market, Art Walk, Home Show, or even a booth you rent at the fair or Rodeo.

Set up a table. If possible, put up a banner that says “Free Real Estate Books For Buying Or Selling A Home.” Put your different books on the table. Smile when people approach. Try to start a conversation and get their contact information.

Here’s how to improve your results even more: Start conversations with people as they walk past. You can simply ask, “Hello Mam. Would you like a free real estate book?”

I know a guy who is a master of doing this at Trade Shows. He can work a Trade Show better than anyone I know. He isn’t afraid to ask people if they want some of his free stuff. As a result, he gets a lot of leads from his Trade Shows.

How To Implement This Strategy: Visit your local library and talk to the librarians. Show them your book and ask if they will stock it.

Case Study: Fred is a Smart Agents Member in Virginia. He was playing basketball at his local YMCA. He had brought a few copies of his books with him in his gym bag.

As his team was being formed for the pick up league, he was introducing himself to the other players on his team. Since he had his book with him, he was a little bolder than normal.

He and another player introduced themselves and told the other a little bit about themselves. Fred said, “Hey, I’m Fred. I’m a real estate agent. By the way, do you know anyone that is looking to buy some real estate.”

The other player replied, “Yes, I am looking to buy some investment property.” So, Fred gave him his buyer book and got his info to follow up.

After the finished the game, he setup an appointment to show the man a $450,000 Multi-Family Property.

The buyer ended up passing on that property. But, he is thinking about buying a larger home for his family and some multifamily property – provided he finds the right deal. So, because Fred was bold and gave away his book, he has 2 potential future sales.

How To Implement This Strategy: Whenever you meet someone, offer them a FREE copy of your book. Everyone wants something for free. Most people have never met a real author. When they do, it’s exciting.

Here is the blog post about this.

Case Study: A Smart Agents Member named Sheri converted a good buyer lead from giving her book away to someone she had just met at a Chamber Mixer. Here is the blog post about it.

How To Implement This Strategy: You can hand out your books at mixers and business events. You can also hand out your business card, which offers free books. If you are going to be meeting lots of people, this is the way to go.

Why you should consider this opportunity: A lot of buyers show up to town without selecting an agent. They do a lot of looking online and even phone calls before visiting.

But few agents lock them down or set up an appt. As a result, many buyers show up and buy a house in just a few days.

Here’s how you can get their business. Be at the first checkpoint they come to. How? Give your books to hotel clerks. Go and befriend the desk clerk at the hotel.

Most of the time the desk clerk will know why the guests are in town. A lot of times, they will be happy to hand out your book on your behalf.

Warning! These strategies often take longer to see results. But, over time they can help you build a rock solid business.

How To Implement This Strategy: We have built an entire guide to listing divorces. Check it out here: Smart Agents Divorce Home Guide

Case Study: A Smart Agents Member named Steve listed 6 luxury homes that were vacant – using the books. Here is the blog post about it.

How To Implement This Strategy: The steps to list these homes are below.

  • Step #1. Find the vacant leads. I recorded a video that shows you the 3 best ways to find vacant leads. It is in this blog post – about halfway down the page.
  • Step #2. Send your book to the people who own the Vacant Homes. This blog post has complete instructions on how to do that.
  • Step #3. Follow up on your book and get the listing. We have follow up scripts you can use posted on this blog post.

How To Implement This Strategy: Follow the steps below to get these listings. We will build more “in-depth” training on each of the steps soon.

  • Step #1. Contact your local tax assessor’s office and ask them how you can get a list of delinquent tax accounts. Sometimes you can find the info online. We have put together a screenshot video that shows you how to find the leads by searching online.
  • Step #2. Mail a copy of your book to the property owner.
  • Step #3. Follow up on the book you sent out and ask the owner if they are thinking of selling.
  • Step #4. Follow up until you get the listing. This niche is similar to FSBOs. Many sellers will wait to list their home. So, you have to follow up consistently until they list – or come up with the money to catch up on their tax bill.

Case Study: Ben Curry has listed about 10 different Vacant Land Parcels or Vacant Lots over of the course of his career. They are fairly easy to list because you have no competition. The sale of a 30-acre tract of land resulted in a $20,000 commission.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #28: Use the books to list Vacant Land Parcels or Vacant Lots

Case Study: An agent I know just made $10,000 selling one of these. People rent their house because it’s a bad time to sell. Then, when the market recovers they sell it.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #29: Use the books to list Rentals that want to sell

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #30: Use the books to get listings in High Turnover Neighborhoods

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #31: Use the books to list Teardowns

How To Implement This Strategy: Training coming soon.

How To Implement This Strategy: Training coming soon.

Case Study: I know an agent who listed a great REO Listing simply because he called the bank. It was a large national bank. He called their 800# and asked for the REO department.

He gave the REO Department the property address, and they referred him to the rep handling the property. The rep had already contacted their designated listing agent.

But, since their designated listing agent hadn’t gotten back to them yet – and this agent seemed hungry for the business, he gave it to this agent instead. It resulted in a nice listing for him.

How To Implement This Strategy: Click the link below to read the step by step instructions on how you can use this strategy to grow your business.

Strategy #34: Use the books to get listings from local banks and credit unions

How To Implement This Strategy: Training coming soon.

Case Study: Sherry got a neighbor’s listing by using Nextdoor. Read the blog post here.

How To Implement This Strategy: Sign up for nextdoor.com using your address.

Then you’ll be able to see who is around you. People advertise and exchange local goods or services here.

You can post a picture of of your books or just mention them. Now anyone in your area will know they have an expert right next to them.

Need more help implementing these strategies?

Contact our Support Department. If you are a Smart Agents Member, one of our trainers will get back to you with assistance.

Go on to Strategy #1